Case Study: Motorola achieves heightened awareness and 1,742 pre-order clicks with inPowered

Buzzing All the Way to Purchase Intent for the Moto X

Motorola promoted its flagship Moto X Gen 3 (Moto X Pure Edition) with the goal of driving awareness, consideration and eventual purchase intent ahead of the phone’s in‑store launch. The challenge was to build positive sentiment and prompt pre-orders immediately after the announcement, before the product was available for sale.

inPowered curated and promoted five in‑depth, favorable reviews across native ad formats (social, in‑feed and in‑ad) and distribution partners including Facebook, Yahoo Gemini and major mobile networks. The campaign engaged 60,769 people (avg. time on content 3:00), delivered 1,742 pre‑order clicks, produced a 4.89x lift in organic shares for promoted articles, and saw social (Facebook) drive the highest engagement.

Motorola