Case Study: Land Rover achieves 40% brand lift and strong in‑market engagement with inPowered

Accelerating Awareness Among in-Market Auto Buyers

Land Rover partnered with inPowered to boost model-specific awareness and close the gap between branding and direct-response efforts, targeting in-market auto buyers (household income $75K+, men 25–54) with a focus on outdoor and luxury SUV interests.

inPowered curated and promoted 14 pieces of earned content centered on “first driving experiences,” using native in-feed and in-ad units across Facebook, Yahoo Gemini and DoubleClick AdX. The campaign drove 66,598 engaged users who spent an average of 1m 40s, delivered a 40% brand lift, with in-feed units and Yahoo Gemini showing the highest engagement.

Land Rover