Case Study: Modern Tampa Bay Homes strengthens its brand and expands its offerings with InPlace Marketing

Modern Tampa Bay Homes launches MTBH Studios to unify 3 brands with InPlace Marketing

Modern Tampa Bay Homes, a family-owned custom homebuilder, faced a branding challenge. They needed to realign their hard-won reputation for luxury homes with new, more accessible product offerings while maintaining their core identity. They partnered with InPlace Marketing to develop a cohesive brand strategy and website.

InPlace Marketing developed a new overarching master brand, MTBH Studios, to encompass all of the company's products. They created a new website that visually established this brand hierarchy and clearly communicated the company's design-focused offerings. The solution successfully introduced a logical framework for future growth, with one new sub-brand, MTB Urban, becoming a flourishing segment of the business.

Modern Tampa Bay Homes