Case Study: Mall of America achieves smarter guest wayfinding with Inpixon indoor intelligence

How Mall of America is using indoor intelligence and location technology to revolutionize retail

Mall of America, the largest mall in the United States, needed a better way to help visitors navigate its 5.6 million-square-foot, constantly changing property while also turning location data into useful business insights. After investing in WiFi and exploring indoor wayfinding, the team found that WiFi alone was not enough for accurate indoor positioning and needed a solution that could support digital maps, analytics, and a better guest experience. Inpixon provided the indoor mapping platform as part of the mall’s broader indoor intelligence effort.

Inpixon helped Mall of America replace its prior mapping provider with a more flexible indoor mapping platform that integrated with tenant systems, supported layered maps and multiple profiles, and let staff update maps in real time through a GUI map editor. The result was a reduction in weekly map maintenance workload of 50% to 200% depending on the week, along with improved wayfinding across the website, mobile app, and roughly 100 onsite kiosks. Inpixon also enabled Mall of America to build a stronger data-driven culture and lay the groundwork for more proactive guest services and operational improvements.

Mall of America

Janet Smrcka

Director IT