Case Study: eBay brings Guaranteed Fit to life at F1 Miami with INPHANTRY

eBay drives long lines and meaningful dwell time at F1 Miami with INPHANTRY

The customer eBay needed a high-impact experience for the Miami Grand Prix to demonstrate its Guaranteed Fit program to a knowledgeable audience of racing fans. The challenge was to cut through the crowded F1 environment and clearly communicate the value of its promise to car enthusiasts. Vendor INPHANTRY addressed this with an Experience Design and 3D Visualization solution.

INPHANTRY built the Guaranteed Fit Stop Garage, a real-time vehicle customization experience powered by Unreal Engine 5. This allowed fans to design a dream car with confidence that every part was compatible. The activation was consistently packed with long lines, and fans spent meaningful time building vehicles and sharing their creations, successfully reinforcing eBay's position as a trusted destination.

eBay