Case Study: Sonae Sports & Fashion achieves 90%+ forecast efficiency and 11% cost savings with Inovretail Advanced Forecasting

Sonae Sports & Fashion - Customer Case Study

Sonae Sports & Fashion, which operates brands such as MO, Salsa and Zippy, lacked a clear understanding of how weather, calendar events and promotions were impacting current and future sales. To address this visibility gap the retailer engaged Inovretail and its Advanced Forecasting predictive intelligence software to better anticipate demand and optimize promotional and operational decisions.

Inovretail implemented Advanced Forecasting to ingest 250+ external variables and analyze 750+ product types weekly, enabling finer operational tuning, improved promo planning and proactive KPI tracking. The solution delivered forecast efficiency above 90%, 11% cost savings in sales-force allocation and made annual budgeting about 5% more precise, demonstrating measurable margin and planning improvements driven by Inovretail.

Sonae Sports & Fashion