Case Study: Messick’s achieves 31x email revenue growth with Inovāt

Messick’s boosts email revenue 31x with Inovāt

Inovāt partnered with Messick's, an authority in farm equipment, which faced challenges with its digital marketing strategy. The customer's extensive parts catalog was not being discovered, and their paid search and shopping campaigns were underperforming. Furthermore, their email list was bloated with inactive contacts, leading to high costs and low engagement.

The solution implemented by Inovāt involved a complete overhaul across three key areas: email marketing, paid media, and UX design. They refined the email program, rebuilt paid campaigns from the ground up, and redesigned the cumbersome Parts Finder tool. As a result, Inovāt helped Messick's achieve a 31x increase in email revenue, a 23.4 ROAS, and a 3% increase in cart conversions.

Messick’s