Case Study: Greenwich St. Jewelers achieves 61% online sales growth with Inovāt

Greenwich St. Jewelers boosts online sales 61% with Inovāt

Inovāt worked with Greenwich St. Jewelers, a family-owned jewelry store, to help it increase its brand awareness and grow its online sales beyond its local Manhattan presence. The challenge was to expand the store's clientele by entering the competitive ecommerce landscape.

The solution implemented by Inovāt was a multi-channel digital strategy that utilized targeted ads on Google, Pinterest, Instagram, and Facebook, as well as print ads in magazines and newspapers. Through extensive tracking and analytics to refine their approach, Inovāt achieved significant results. Online sales for Greenwich St. Jewelers increased by 61%, store interest grew by 88%, and this was accomplished while reducing media spend by 43%.

Greenwich St. Jewelers (G.St)