Case Study: The Ontario Veterinary Medical Association achieves a modern, easy-to-manage website with Inorbital

The Ontario Veterinary Medical Association rebuilds its website and intranet with Inorbital after 12 years

The Ontario Veterinary Medical Association (OVMA) needed to redesign its outdated and difficult-to-manage website, which was built on a proprietary CMS over twelve years ago. The site had rigid layouts, a confusing menu system, and a poor user experience that frustrated both members and staff. OVMA engaged vendor Inorbital to rebuild the site with a refreshed brand and a new user-centric vision, which included strategy, information architecture, UX research, design, and development.

Inorbital reimagined the information architecture and user experience, building the new site on the Kentico DXP platform. They created custom tools for managing classifieds and a locum bank, and implemented a dynamic widget system to make content easy to update. The solution resulted in a modern, easy-to-use website that receives overwhelmingly positive reviews from members and staff, who now find the interface easy to navigate and manage.

The Ontario Veterinary Medical Association (ovma)