Case Study: Ontario Teachers Insurance Plan achieves a seamless six-brand insurance launch with Inorbital

OTIP launches Orbit Insurance across 6 brands in 8 months with Inorbital

The Ontario Teachers Insurance Plan (OTIP) approached Inorbital with the challenge of consolidating six recently acquired insurance companies into a single new brand, Orbit Insurance. OTIP needed a new website that could seamlessly transition their varied clientele to the new platform while providing a highly customized user experience specific to each group and region.

Inorbital designed and built the Orbit Insurance website, implementing a complex "Find my group" feature and customized quoting widgets with a dynamic routing matrix. This solution, which included GeoIP integration for regional personalization and Moneris for payment processing, successfully provided a seamless and personalized experience for transitioning customers. The launch was a major success, giving Orbit full control over their content and earning nearly perfect performance scores from webpagetest.org.

Ontario Teachers Insurance Plan(OTIP)