Case Study: Elementary Teachers' Federation of Ontario transforms its website and search experience with Inorbital

Elementary Teachers' Federation of Ontario transforms 83,000-member web experience with Inorbital and scores almost straight A’s

The Elementary Teachers' Federation of Ontario (ETFO) faced a significant challenge with its outdated, cluttered public website, which was difficult to manage and navigate for its 83,000+ members. The site's poor information architecture, non-functional search, and reliance on PDFs created a confusing user experience. Inorbital was engaged to lead a complete digital transformation to address these issues and modernize the union's online presence.

Inorbital implemented a comprehensive solution, beginning with a detailed pre-design phase to overhaul the information architecture and develop a new, accessible brand design. They built the new website on the Kentico CMS (now Xperience DXP), featuring a custom smart search with intuitive filters and a robust system of reusable widgets to empower content editors. The results were highly successful, with the new ETFO.ca receiving overwhelmingly positive user feedback, earning industry awards, and achieving nearly perfect performance scores on webpagetest.org.

Elementary Teachers' Federation of Ontario