Case Study: Visit Big Sky improves destination insights and marketing pacing with Inntopia DestiMetrics

Visit Big Sky uses Inntopia DestiMetrics to support 18 mountain resort communities

Visit Big Sky, a destination marketing organization (DMO) for an unincorporated area with a small budget, faced the challenge of having almost no data on its performance to effectively compete with larger destinations. To address this, they partnered with vendor Inntopia and implemented its DestiMetrics service to pool lodging data and generate insightful benchmarks.

Inntopia's solution provided not only the needed data and performance reports but also exceptional personal support through its account managers. This proactive assistance was crucial in maintaining the data pool and onboarding new properties. As a result, Visit Big Sky gained access to valuable pacing reports and destination roundtables, leading to impressive growth in multiple performance metrics and enabling more effective marketing outreach.

Visit Big Sky