Case Study: Visit Big Sky achieves more reliable destination visitation analytics with Inntopia DestiMetrics

Visit Big Sky improves destination analytics with Inntopia DestiMetrics’ 20 years of lodging data experience

Visit Big Sky, the tourism office for a growing Montana destination, faced challenges in reliably understanding overnight visitation across its hotels and short-term rentals. Their previous analytics platform lacked the necessary reliability and support, making it difficult to manage growth and report to stakeholders. This led them to seek a new solution from vendor Inntopia, specifically their DestiMetrics product.

Inntopia's DestiMetrics provided a more sophisticated and reliable data modeling solution, backed by 20 years of experience. The vendor's dedicated team offered exceptional support, including a responsive analyst and direct assistance with local hotel onboarding. As a result, Visit Big Sky gained a trusted tool for making informed decisions, with the vendor's expertise in mountain destinations ensuring the data was accurately interpreted and actionable for their specific needs.

Visit Big Sky