Case Study: The Lake Louise Ski Resort reaches key guests and promotes new terrain with Inntopia

The Lake Louise Ski Resort uses Inntopia to reach key guests ahead of its move to Canada’s 2nd largest resort

The Lake Louise Ski Resort, an iconic destination in Alberta, Canada, sought to capitalize on the major marketing opportunity presented by its new Richardson's Ridge terrain expansion. The challenge was ensuring their most valuable guests were aware of this incredible addition, especially a key segment that was not engaging with their primary email marketing campaigns. They turned to their vendor, Inntopia, and its Marketing Cloud platform to address this.

Using Inntopia's centralized guest database, the resort identified high-value guests who were not opening or clicking on their emails. With this data, Inntopia helped them implement a targeted direct mail solution to reach this unengaged audience. The data-driven campaign was so successful that the resort plans to run similar campaigns targeting different segments, proving the platform is a key factor in their evolving multi-channel strategy to maintain strong momentum.

The Lake Louise Ski Resort