Case Study: Splash Lagoon generates vital revenue during COVID-19 closure with Inntopia

Splash Lagoon generates immediate cash flow and sells out in hours with Inntopia

Splash Lagoon, a popular indoor water park, faced the challenge of generating revenue while closed due to the COVID-19 pandemic. They partnered with their vendor, Inntopia, to create a new promotional product that would provide vital cash flow during the closure.

Inntopia worked closely with the Splash Lagoon team to build and launch a unique "Future Fun Voucher" campaign. The solution involved creating a one-time-use promotion code and a marketing strategy targeting their email database and social media followers. The campaign was an overwhelming success, shattering engagement records and selling out quickly, which generated significant immediate cash flow and provided guests with a future vacation to anticipate.

Splash Lagoon