Case Study: Ski Butternut Converts 44% of Lapsed Passholders with Inntopia Marketing Cloud

Ski Butternut converts 44% of lapsed pass holders with Inntopia

Ski Butternut, a regional ski area in Massachusetts, was focused on reducing the number of lapsed season pass holders to secure early-season revenue. They presented this challenge to Inntopia and utilized the Inntopia Marketing Cloud platform to develop a targeted campaign.

Inntopia's solution involved creating a series of personalized emails featuring dynamic pass photos from the guests' previous seasons. This targeted lapsed pass holders from the prior three years. The campaign significantly outperformed average email metrics and, combined with other promotions, led to a 44% decrease in lapsed pass holders year-over-year. According to Ski Butternut, Inntopia's work was integral to achieving their best season pass renewal rate and revenue in many years, also boosting visits and auxiliary business.

Ski Butternut