Case Study: Mt Buller unifies guest bookings in one cart with Inntopia Commerce

Mt Buller unifies 10+ experiences in one cart with Inntopia

Mt Buller, a major Australian mountain resort destination, faced the challenge of providing a seamless booking experience for its guests. The resort is operated by multiple independent groups, each using separate systems for lodging, lift tickets, and activities, which forced guests to book across different websites. To compete with online travel agencies and allow guests to book direct, Mt Buller needed a unified solution. They turned to the vendor Inntopia and its Inntopia Commerce platform to consolidate everything into a single cart.

Inntopia implemented its Commerce platform to sell live inventory from all of Mt Buller's partners in one transaction, both online and through their call center. The solution integrated a wide range of products, from lodging and lift passes to equipment rentals and activities. By also using Inntopia Marketing Cloud, Mt Buller gained the ability to leverage guest data for marketing campaigns and send enhanced booking confirmations. The highly customized booking engine provides a cohesive, on-brand experience for guests, achieving the primary goal of allowing them to book their entire trip in one place without jumping between systems.

Mt Buller