Case Study: Mt. Bachelor achieves $265,000 in renewal revenue in one month with Inntopia Marketing Cloud

Mt. Bachelor sells $265k of season passes in one month with Inntopia

Mt. Bachelor, a ski resort in the Pacific Northwest, faced the challenge of reducing churn and increasing season pass renewals from the previous year's passholders. Their goal was to find a way to engage this specific audience between large marketing campaigns. To address this, they worked with Inntopia and its Marketing Cloud service.

Inntopia's solution was an automated email campaign triggered by the anniversary of a guest's previous pass purchase date. This approach leveraged natural booking cycles and required no additional ad spend. The campaign generated $265,000 in revenue in its first month alone, with a 65% open rate and a 13% click-through rate, making it one of Mt. Bachelor's top-performing automations.

Mt. Bachelor