Case Study: Les Sommets turns abandoned shoppers into new passholders with Inntopia Marketing Cloud

Les Sommets boosts season pass sales with Inntopia Marketing Cloud and a 68.6% open rate

Les Sommets, a group of five ski areas in Quebec's Laurentian Mountains, faced two key challenges: capitalizing on the short, critical window for fall season pass sales and converting the thousands of shoppers who browsed but abandoned their purchase. To address this, they partnered with Inntopia and utilized the Inntopia Marketing Cloud service.

Inntopia implemented an abandoned browse campaign that unified web browsing data, transactional data, and email behavior to target interested shoppers with a helpful, non-salesy email. The solution from Inntopia yielded impressive results, including a 68.6% open rate (three times their normal rate) and an average of $30.96 in revenue per email sent, generating significant new pass sales before their deadline.

Les Sommets