Case Study: Killington improves World Cup event communications with Inntopia

Killington reaches 3,500 SMS subscribers in 2 days with Inntopia

Killington, a ski resort, faced the challenge of effectively communicating rapidly changing health protocols and event updates to spectators during a pandemic-era World Cup race. Their existing marketing channels were insufficient for the task. To solve this, they turned to their vendor, Inntopia, and utilized the SMS capabilities of the Inntopia Marketing Cloud to create a targeted text alert system for the event.

The solution implemented with Inntopia involved creating an event-specific SMS opt-in list, which guests eagerly joined. During the two-day event, the resort sent numerous timely texts to manage crowds and provide critical updates. This strategy was highly successful, with the subscriber list growing to 3,500 people during an event with 10,000 daily attendees. The campaign proved SMS was an effective, short-term channel for immediate communication, and Inntopia's platform provided the tools necessary for its execution.

Killington