Case Study: Killington achieves 1,372% condo revenue growth with Inntopia

Killington boosts condo revenue 1,372% with Inntopia

Killington, a resort, sought to increase its condo rental revenue by capitalizing on a major shopping event. Prompted by a blog post from their vendor Inntopia, the team created a time-sensitive "Prime Day" promotion using Inntopia's Commerce and Marketing Cloud solutions to drive bookings.

The solution was a simple two-day sale offering 35% off condo rentals. Inntopia's platform enabled Killington to quickly create the offer and execute a multi-channel email campaign, including a targeted follow-up. This strategy resulted in a 1,372% increase in condo revenue year-over-year and condo revenue accounting for 90% of all lodging revenue booked during the promotion, dramatically exceeding expectations.

Killington