Case Study: Whitefish Mountain Resort achieves up to 248% increase in online bookings with Inntopia Commerce

How Whitefish Used Inntopia Commerce to Grow Online Bookings by 248%

Whitefish Mountain Resort faced stagnant online sales and limited e-commerce capabilities from its property management system, V12, while needing a solution that could handle complex packages and specials without giving up control of its website. To address this, Whitefish selected Inntopia and deployed Inntopia Commerce to enable responsive, on-site booking and preserve in-house marketing and design control.

Inntopia Commerce delivered a streamlined “book now” widget and checkout flow on Whitefish’s site, making it easier for guests to explore inventory and complete purchases on-site rather than through OTAs. After 13 months using Inntopia, Whitefish saw online lodging bookings grow 248% year‑over‑year in summer and 196% in winter, with a measurable shift of bookings from Expedia and other OTAs to direct sales.

Whitefish Mountain Resort

Jason Forrest

Sales Manager