Case Study: Tourism Whistler achieves a 50% conversion increase with Inntopia Commerce API

How Tourism Whistler Leverages Inntopia Commerce API to Customize Their Booking Funnel

Tourism Whistler partnered with Inntopia to tackle the challenge of making online vacation bookings simple and seamless. While Inntopia’s activity booking system worked out of the box, Tourism Whistler needed a customized front-end and booking funnel to keep guests moving from their visually rich website into reservations without interruption.

Using Inntopia’s XML Commerce API, Tourism Whistler built InnCart, a tailored booking funnel that integrates with Google Enhanced Ecommerce, Google Optimize and other tools to enable A/B testing, multi-currency pricing, customized search results and partner-specific funnels. Powered by Inntopia, the solution delivered a measurable impact — a 50% increase in conversion within six months of launch — and continues to evolve (now on version 4) as they iterate to improve results.

Tourism Whistler

Tim Bonnell

Senior Manager, Web Development and I.T.