Case Study: Sugarloaf achieves $1.05 in lodging revenue per automated email with Inntopia Marketing Cloud

How Sugarloaf Uses Inntopia Marketing Cloud to Make $1.05 Every Time an Automated Email is Sent

Sugarloaf, a ski resort, needed to re-engage lapsed guests and drive repeat bookings. They used Inntopia Marketing Cloud to target past visitors—specifically people whose last booking date was exactly one year earlier but who didn’t have a current reservation.

Inntopia set up an automated daily “Reservation Booking Anniversary” email with timely, personable copy; the campaign delivered a 36% open rate and 12% click rate, and on average generated $1.05 in lodging revenue per email. Sent thousands of times each season, the Inntopia-powered program produced consistent, incremental revenue for Sugarloaf.

Sugarloaf