Case Study: Roaring Springs achieves 400% email list growth with Inntopia Marketing Cloud

How Roaring Springs Used Inntopia Marketing Cloud to Grow Their Email List by 400%

Roaring Springs, a family entertainment complex, struggled for years to grow its email database—hovering around 15,000 despite manual reporting in Siriusware and using iContact for newsletters. To solve this, Sales & Marketing Director Tiffany Quilici selected the Inntopia Marketing Cloud to replace manual processes and better integrate with their Siriusware system.

Inntopia implemented an integrated solution that enabled automated campaigns, ticket‑booth email capture (offering a $1‑off token), and post‑visit satisfaction surveys with a 40% click rate and continuously refreshed NPS data. As a result, Roaring Springs’ list grew from about 15,000 to 60,000 (+400%), delivering strong ROI and ongoing optimization support from Inntopia’s account team.

Roaring Springs

Tiffany Quilici

Sales & Marketing Director