Case Study: Resort Collection outpaces competitors and achieves 110%+ market share with Inntopia DestiMetrics

How Resort Collection Used Inntopia DestiMetrics to Outpace Their Competition

Resort Collection, which manages more than 900 vacation rental units and over 4,000 HOA units in the Panama City Beach area, needed better benchmarking and revenue-management insights to prove performance, recruit owners, and optimize pricing across its portfolio. They adopted Inntopia’s Business Intelligence platform, DestiMetrics, after Visit Panama City Beach implemented it in 2016 to address those challenges.

Inntopia’s DestiMetrics delivered monthly and six-month pacing reports, event-performance analytics, and competitive benchmarks that the Resort Collection revenue management and executive teams use to adjust pricing and marketing tactics. The outcome: Resort Collection now consistently outperforms peers—running at about 110% market share versus competitors—making it easier to recruit owners and demonstrate measurable occupancy and revenue gains.

Resort Collection

Paul Wohlford

Vice President Business Development