Case Study: Massanutten achieves 73.9% of lodging revenue booked via its website with Inntopia Commerce

How Massanutten Uses Inntopia Commerce to Book 73.9% of Lodging Revenue Through Their Own Website

Massanutten, a year-round resort, needed to expand its ecommerce offerings into a clean, easy-to-use format that could sell lodging and multiple amenities in one place. They selected Inntopia Commerce to provide a single shopping cart experience so guests could book lodging, golf, dining, waterpark, skiing, tubing, workshops and kids’ club activities together.

Inntopia built a unified commerce platform and a custom integration with Massanutten’s property management system, reducing redundant labor and improving agent efficiency so staff could focus on sales and guest experience. The result: Massanutten now books 73.9% of lodging revenue through its own website, with substantial increases in online sales and average per-reservation value — outcomes Massanutten attributes to Inntopia’s solution and ongoing support.

Massanutten

Dana Staniunas

Director of Recreation