Case Study: Copper Mountain Resort achieves 17% bookings from unengaged leads with Inntopia Marketing Cloud

How Copper Used Inntopia Marketing Cloud to Motivate 17% of Dead Leads to Book a Vacation

Copper Mountain, a Colorado resort, needed a way to re-engage “dead” leads and better target guests with offers they actually want. To solve this, they turned to Inntopia and specifically the Inntopia Marketing Cloud to gain a holistic view of customers, understand motivators and triggers, and personalize outreach across integrated systems like Visual One and RTP.

Using Inntopia Marketing Cloud, Copper Mountain launched a targeted lodging-deal email campaign to guests who hadn’t opened messages in a long time; the personalization and insights drove a significant lift in engagement and motivated 17% of those previously unengaged contacts to book. Inntopia’s platform — and hands-on support from their account team — delivered measurable increases in open rates and clear revenue impact for the resort.

Copper Mountain

Kimberly Trembearth

Senior Marketing Manager