Case Study: Boyne Resorts achieves a data-driven rebuild of golf marketing with Inntopia

How Boyne Resorts is Using Inntopia to Rebuild Golf Marketing

Boyne Resorts, led by Director of Golf Sales and Marketing Ken Griffin, needed to rebuild its golf marketing strategy after relying on assumptions about which markets drove bookings. To gain accurate audience insight, Boyne Resorts adopted Inntopia’s Marketing Cloud (with integrations to RTP and NAVIS) to centralize CRM data and better understand who was booking golf vacations and where they were coming from.

Inntopia’s platform gave Boyne Resorts visibility into what’s selling, to whom, and from where, allowing the team to reallocate marketing spend to true high-value markets, identify previously overlooked cities, and plan targeted email campaigns. The measurable impact includes the ability to track revenue down to specific guests and segments (not just clicks and opens), establish a baseline for performance, and—per Griffin—position Inntopia Marketing Cloud as a game-changer for golf marketing.

Boyne Resorts

Ken Griffin

Director of Golf Sales and Marketing