Case Study: Boyne Mountain achieves tenfold flash sale email conversion increase with Inntopia Marketing Cloud

How Boyne Mountain Used Email Best Practices to Increase Flash Sale Conversion Rates Tenfold

Boyne Mountain, a year‑round resort, wanted to boost the effectiveness of its lodging flash‑sale emails and partnered with Inntopia using the Inntopia Marketing Cloud (with Acoustic for email delivery/automation) to improve relevance, segmentation, and creative performance for winter lodging promotions.

Inntopia helped Boyne Mountain refocus the campaign (leading with lodging instead of lift tickets), segment the audience to engaged past lodging purchasers, refresh a mobile‑optimized email template, and implement tracking and testing via the platform. The result was a tenfold jump in email conversion—$225 per click versus Boyne’s prior summer average of $21 per click (and versus $9.30 per click from the initial send)—demonstrating measurable uplift and setting a new benchmark for future campaigns with Inntopia.

Boyne Mountain

Andrew Smith

Digital Marketing Specialist