Case Study: Boreal Mountain California achieves 41,000+ email database growth with Inntopia

How Boreal used Inntopia and Purple Wifi to turn free internet into their #1 source of database growth

Boreal, a mountain resort, needed to keep guests connected and capture emails from many day visitors without slowing lines at ticket windows. To address this they deployed Purple Wifi’s gated Wi‑Fi sign‑on alongside their Inntopia Marketing Cloud setup, making Wi‑Fi access the primary channel for collecting guest contact information.

Inntopia built an API integration with Purple Wifi to ingest those sign‑ups directly into Boreal’s CRM, applying Inntopia’s 3‑stage cleansing and matching to link contacts to households, past transactions and lifetime spend. The combined solution delivered more than 41,000 new email addresses in 18 months (31% via social sign‑in), enabled automated follow‑up and targeted campaigns, and produced massive database growth with better‑targeted marketing to drive revenue and guest satisfaction.

Boreal

Tucker Norred

Marketing Communications Manager