Case Study: Copper Mountain achieves 17% reactivation of dead leads with Inntopia Marketing Cloud

Copper Mountain motivates 17% of dead leads to book with Inntopia

Copper Mountain, a resort in the Colorado Rockies, wanted to better engage its audience by offering customers products they were actually interested in. To achieve this, they turned to Inntopia and its Marketing Cloud service to gain a more holistic view of their customers and understand their purchasing patterns.

Using Inntopia Marketing Cloud, Copper Mountain implemented personalized email campaigns based on customer data and triggers. This solution allowed them to re-engage dormant leads with relevant lodging deals, motivating 17% of them to book a vacation. The platform provided extensive data and insights that proved the significant financial return of their marketing efforts. Inntopia's evolving service and supportive account management kept the resort in a position to take advantage of new opportunities.

Copper Mountain