Case Study: Camelback Resort drives loyalty and revenue with Inntopia Marketing Cloud and Commerce

Camelback Resort books nearly 1,500 ski and stay packages for over $300,000 with Inntopia

Camelback Resort, a year-round mountain destination, sought to better understand its diverse customer base to drive loyalty and increase revenue, particularly during off-peak periods. They partnered with Inntopia, utilizing its Marketing Cloud and Commerce platforms to leverage their extensive customer data for targeted marketing and improved direct bookings.

Inntopia's solution enabled Camelback to create sophisticated customer segments and run highly targeted campaigns, such as rewarding long-term pass holders and re-engaging customers with unused tickets. The integrated Commerce platform provided a unified booking engine for a seamless customer experience. As a result, a new "ski and stay" package generated over $300,000 from nearly 1,500 bookings. Inntopia helped Camelback send fewer emails while achieving higher revenue and significantly improving direct bookings.

Camelback Resort