Case Study: Boreal grows its database with Inntopia and Purple Wifi

Boreal adds 41,000 emails in 18 months with Inntopia

Boreal Mountain California, a mountain resort, faced challenges with providing reliable wifi connectivity in a low-coverage area and efficiently collecting email addresses from its primarily day-trip visitors. To solve this, they turned to vendor Inntopia and implemented a gated wifi access solution from Purple Wifi.

The solution required guests to provide an email or use a social sign-on to access free wifi. Inntopia integrated this data with its CRM, automatically matching new contacts to households and previous transactions. This process added over 41,000 new email addresses in 18 months, significantly growing their database and enabling highly targeted marketing campaigns for vendor Inntopia.

Boreal