Case Study: Black Hills Vacations Generates Future Travel Demand with Inntopia

Black Hills Vacations drives 300,000 views and 505 shares with Inntopia

Black Hills Vacations, the central reservations system for the Black Hills & Badlands of South Dakota, faced the challenge of generating travel demand during a pandemic when visitors could not come. They turned to Inntopia, a user of both their Commerce and Marketing Cloud services, for a marketing solution to build a reservoir of future guests.

Inntopia's digital team created and deployed a targeted Facebook campaign using high-quality creative assets and, crucially, leveraged Inntopia Marketing Cloud's cleansed data to build highly accurate lookalike audiences. The results were exceptional, with one ad achieving over 300,000 views, a 2.8% CTR, a $0.19 CPC, and significant organic engagement including 505 shares, vastly outperforming a separate campaign run with the same budget.

Black Hills Vacations