Case Study: The Bunchrew House achieves 35% more direct bookings with innRoad

How Bunchrew House Increased Direct Bookings By 35% with innRoad

The Bunchrew House, a 16-bedroom country hotel in Inverness, UK, needed a better way to manage reservations, increase direct bookings, and track revenue and rates more clearly. After moving from manual reservation management to innRoad software, the team looked for a property management system that could help them grow direct website bookings and connect to more OTAs.

Using innRoad’s property management system, channel manager, reporting tools, tape-chart, and booking engine, The Bunchrew House improved efficiency and visibility across reservations and pricing. The result was a 35% increase in direct bookings, with direct reservations rising from 10% to 45% of online bookings, while OTA bookings dropped from 90% to 55%.

The Bunchrew House

Norbert

General Manager