Case Study: Bluewater Lodge achieves increased occupancy and profits with innRoad

Creating A Strong Foundation With innRoad

Bluewater Lodge, a family‑owned 19‑room lodge near Dayton, TN on Chickamauga Lake, struggled after expanding to a lodge in 2010 because their old campground system couldn’t support the customization needed for room rates, packages, or quick group bookings. The inability to change rates quickly and the hours spent on the phone with tech support contributed to lower occupancy and missed corporate business.

Bluewater Lodge adopted innRoad’s cloud‑based hotel management system, which provided one‑click rate and package changes, intuitive reporting, and 24/7 support. Using innRoad, staff can create group reservations and adjust rates in minutes (for example, booking a 10‑room corporate block), leading to increased corporate sales and partnerships, higher occupancy and profits, and less time spent on manual management and support calls.

Bluewater Lodge

Barron Wilson

General Manager