Case Study: Xendpay improves mobile app strategy and user engagement with Innovify

Xendpay improves mobile app strategy with Innovify in a 7-working-day transfer market

Xendpay, a fintech company specializing in money transfers, approached Innovify with a challenge. They were unhappy with the user experience and stickiness of their existing mobile app, which had been built by a third party, and sought to determine the next steps for its improvement and development.

Innovify conducted a discovery workshop employing a design thinking approach to understand Xendpay's business and customer needs. This process identified key user journeys and informed the creation of a product roadmap featuring new ideas like an invite-a-friend function and a multi-currency wallet. The workshop deliverables, including user journey maps and high-level wireframes, were well-received by Xendpay's senior management and are now being used to guide future development and secure funding.

Xendpay