Innovify
39 Case Studies
A Innovify Case Study
Gener8, a UK-based tech startup, allows users to earn revenue from the advertisements they view. Their challenge was overcoming the widespread use of ad-blockers, which limited their platform's reach and revenue potential. They needed a secure and scalable technical solution to bypass these blockers without compromising user privacy. Gener8 partnered with Innovify to address this challenge.
Innovify engineered a custom browser extension for Google Chrome that uses a user-authenticated mechanism to intelligently bypass native ad-blockers. This solution enabled secure server-to-client ad delivery. The results were rapid growth, with over 1,000 beta subscribers, strong early traction that increased the company's valuation, and a resilient technical foundation built for future scale.