Case Study: Xumo validates incrementality and optimizes reach with Innovid measurement

Xumo boosts unique reach by 35% with Innovid

Xumo, a top American internet TV company, faced the challenge of validating the incremental value it delivered to advertisers amidst a competitive streaming marketplace. To verify its unique contribution and optimize client campaigns, Xumo turned to Innovid as an independent measurement authority.

Innovid provided custom reporting to compare Xumo's performance against other publishers for a major retail client. The solution revealed that 35% of households reached by Xumo were unique to its user base, representing a 7% incremental lift. Innovid also enabled Xumo to effectively manage household frequency, which saw a 31% improvement during the campaign, and highlighted new opportunities for optimization.

Xumo