Case Study: Whirlpool achieves 87% unique reach with Innovid

Whirlpool achieves 87% unique reach with Innovid

The appliance manufacturer Whirlpool partnered with Innovid to analyze the performance of its programmatic connected TV (CTV) publishers for a brand awareness campaign. Their goal was to understand which publishers were most effective in delivering unique reach.

Innovid implemented its measurement solution for Whirlpool. This enabled the brand to see which publishers provided the best unique reach, cost per unique reach, and average frequency. As a result, Whirlpool achieved an 87% unique reach percentage and reached approximately 26% of U.S. CTV households, which was 2.5 times the campaign benchmark. Innovid's solution allowed Whirlpool to optimize its media plan based on these insights.

Whirlpool