Case Study: Volvo drives 35% sales lift with Innovid CTV engagement

Volvo drives +35% sales lift with Innovid

Volvo partnered with Innovid to increase engagement for their CTV campaign promoting the S90 sedan. Their challenge was to generate meaningful interactions with viewers and ultimately measure a direct impact on sales.

Innovid created a multi-dimensional, interactive video campaign for connected TV (CTV) and second-screen devices. The solution allowed viewers to explore the car's features, receive location-based messaging, and submit their phone numbers for dealership information. This approach resulted in over 526,000 unique engagements and, as measured by Experian, drove a significant 35% sales lift versus a control group.

Volvo