Case Study: Verizon reduces ad waste and increases reach with Innovid Harmony Reach & Frequency

Verizon boosts incremental household reach by 41% with Innovid

The customer, Verizon Fios, aimed to improve cost efficiency by managing ad frequency across its fragmented media investments but lacked a holistic solution. The vendor, Innovid, addressed this challenge using its Harmony Reach & Frequency service to provide a unified view of household ad exposures.

Innovid's solution provided Yahoo DSP with real-time household frequency intelligence, enabling pre-bid suppression of overexposed households. This strategy, implemented by Innovid, reduced ad waste by 57% through more effective impression capping and increased incremental household reach by 41%, maximizing Verizon's budget effectiveness and improving the audience experience.

Verizon