Case Study: UScellular boosts catalog ad performance with Innovid Enhanced Catalogs

UScellular boosts catalog ads with Innovid in a 1-day update window

UScellular sought to enhance its product catalog advertising with more distinctive, brand-centric creative to move beyond its business-as-usual campaigns. To achieve this, the company partnered with Innovid to test the performance of Innovid's Enhanced Catalogs solution against its native-built catalog ads.

Using Innovid's dynamic frameworks, UScellular supplemented its standard ads with branded elements like custom background colors, logos, and tailored messaging within the product images. This strategy resulted in more eye-catching and brand-forward creative, which successfully drove greater engagement and improved performance for the campaign.

UScellular