Case Study: UNTUCKit cuts cost per response by 30% with InnovidXP

UNTUCKit cuts cost per response by 30% with Innovid

UNTUCKit, a fast-growing online apparel retailer, faced challenges in accurately attributing website traffic to its TV advertising efforts amidst a growing multi-channel marketing strategy. Disenchanted with their previous vendor's inaccuracy, they turned to Innovid and its product InnovidXP for a better solution.

Innovid provided UNTUCKit with same-day, granular TV campaign performance analytics. These insights allowed the marketing team to execute weekly and monthly optimizations, ensuring ads reached the right audience. As a result, Innovid helped UNTUCKit cut its cost per response by 30%, see its website bounce rate fall by as much as 45% after an ad aired, and achieve a net positive return on investment from TV.

UNTUCKit