Case Study: United Airlines sharpens conquesting strategy with InnovidXP from Innovid

United Airlines boosts conquesting strategy with InnovidXP

The customer, United Airlines, working with their agency Carat, sought data-driven insights to better understand their competitors' linear TV advertising strategies and creative messaging. Their goal was to refine their conquesting approach and identify potential areas to over-index. To achieve this, they partnered with the vendor Innovid.

Innovid implemented a customized InnovidXP dashboard that provided competitive intelligence, including share of voice, channel and program penetration, and creative analysis. This solution gave United Airlines and Carat the insights needed to optimize their media buying and creative strategy. While the case study does not list specific quantitative results, the outcome was a more informed and strategic conquesting approach for the brand.

United Airlines