Case Study: UNICEF Australia boosts Facebook conversion rates with Innovid

UNICEF Australia boosts Facebook conversions 27% with Innovid

UNICEF Australia, a global children's charity, faced a competitive landscape and a year-over-year decline in donations during the Australian tax season. To stand out and capture the attention of potential donors, they partnered with their agency and vendor Innovid to utilize its Social Ads Manager service for a new targeting strategy.

The solution implemented by Innovid involved leveraging affinity audiences on Facebook to strategically target individuals likely to donate to UNICEF or to competitor charities. This approach tapped into a broader demographic, with the affinity audiences contributing to 27% of all conversions on the platform. The success was so impactful that UNICEF Australia integrated these new audiences into their regular business activities.

UNICEF Australia