Case Study: TVNZ achieves 22X higher engagement with Innovid

TVNZ - Customer Case Study

TVNZ, New Zealand’s television broadcaster, needed a way to stand out from competitors and increase brand consideration for Vodafone by creating a more personalized, data-driven video experience. Working with Innovid, they aimed to reward on-demand viewers with an uninterrupted content experience that also felt relevant to each viewer.

Innovid helped TVNZ and Vodafone deliver personalized video ads that combined viewer data with dynamic creative, including each viewer’s name and the TV show they were watching. The campaign reached 9,700+ individuals and delivered strong results versus standard pre-rolls: 25X higher click-through rate, 22X higher engagement rate, and a 10% lift in video completion rate.

TVNZ