Case Study: The Warehouse drives foot traffic and boosts ROI with Innovid

The Warehouse boosts foot traffic and ROI with Innovid

The Warehouse, a New Zealand retailer, faced the challenge of driving customer foot traffic to its physical stores after COVID-19 lockdowns. Their specific goals were to raise awareness of store locations, incentivize visits, and promote seasonal offers with a need for dynamic messaging based on a user's proximity to a store. To address this, they partnered with Innovid for a dynamic creative solution.

Innovid implemented a highly adaptable creative framework that ingested store location data. This allowed The Warehouse to serve ads with dynamic messaging; users within a set radius of a store were shown a map to their nearest location, while those outside the area received a more generic offer. This strategy, executed through The Trade Desk, successfully increased footfall in stores and delivered an impressive return on ad spend (ROAS) for the advertiser.

The Warehouse