Case Study: The global coffee company achieves higher brand affinity and completion rates with Innovid interactive video

The global coffee company - Customer Case Study

The global coffee company wanted a new way to showcase its at-home coffee products, including beans and pods, while driving viewers to its website and encouraging them to explore more of its portfolio. To meet that challenge, the company turned to Innovid and its digital video marketing capabilities, including the interactive Overlay video format.

Innovid implemented the Overlay format from its Video Experience Suite, using interactive product images and a clear call to action to send viewers to the brand’s website. The campaign delivered strong results: it generated over 100,000 clicks, increased brand affinity by 67% versus standard pre-roll, and produced an 11% higher completion rate.